About ImpactTracker
Understanding what actually drives results in your work, without the complexity of traditional tracking tools.
ImpactTracker helps you understand which of your daily activities actually create results — without spending time on tags, categories, or complex dashboards.
You write briefly what you did today (in plain language). The app identifies effort vs. results and provides a quick overview: two simple charts and a short, professional summary of patterns and recommendations.
A week ago, a question popped into my head: how do you distinguish between being busy and doing work that actually grows your business? I started building a simple prototype to test the idea: can you get useful insights by logging what you already do — without extra work?
ImpactTracker is the answer to that experiment. It's a tool for making decisions data-driven, not for giving busyness more structure.
You Write
"Held 3 client meetings, sent newsletter — got 2 leads."
AI Parses
Identifies Efforts (what you did) and Outcomes (what happened)
You Get Insights
Overview, two simple charts, and 2-3 actionable recommendations
The whole process typically takes 1–2 minutes to log your day's work and get something useful back.
ImpactTracker is designed for individuals and small teams who both deliver work AND need to acquire customers or create measurable results. It's not just for salespeople — it's for those who measure success differently depending on their role:
Measure engagement and clicks
Measure new projects and sign-offs
Measure booked sessions and referrals
Measure delivered projects and approvals
Measure signups, active usage, MRR
Track what actually drives results
If you think you spend time on tasks without being able to prove which ones create value — then this is relevant for you.
Here are three examples showing input → output (what you write → what the app shows)
Example A — Social Media Manager
"Published 2 posts about product X, got 1200 impressions and 40 clicks, 2 signed up for demo."
Recent Activity: "Published 2 posts" —Recent Results: "2 demo signups [40 clicks]" —Analysis: "Content about product X generates higher click rate than generic posts. Consider increasing product posts next week."
Example B — Web Designer
"Completed website for client Y, delivered final build and received payment."
Recent Activity: "Completed site for client Y" —Recent Results: "Project finished + payment" —Analysis: "Delivery and follow-up resulted in lightning-fast payment; specific proposal + tight scope led to quick closure."
Example C — Consultant
"Held 4 advisory sessions, 1 led to a month-long consulting contract."
Recent Activity: "4 sessions" —Recent Results: "1 new monthly client" —Analysis: "Consultation flow converts with follow-up offers; create more structure in the closing phase."
"This seems like the app is only about sales/revenue — that's not relevant for my job."
Reality: The app can show sales and revenue, but that's not the only result. Outcomes can be many things: new leads, signups, delivered projects, solved support cases, approvals, reduced work time, or increased engagement. The point is to connect effort to a measurable effect — and that effect can vary from industry to industry. If your day isn't about direct revenue, then the app's results will instead represent the concrete KPIs you actually care about.
Quick text logging
Free text entry in natural language
Automatic parsing with AI
No manual categorization needed
Two simple visualizations
Effort vs Outcome and Efficiency charts
Weekly professional analysis
AI-generated pattern summary
Industry/role selection
Examples and prompts that fit your work
Create a user account (it's free, no card required)
Log 2-3 activities (example: today or yesterday) in free text
Open the dashboard and note: did the analysis make sense? What was missing? What goals would be important for you?
Send brief feedback — 3 points: what worked, what was unclear, what did you miss
My name is Mikkel Hvedegaard. I'm building this as an indie project — solo. That means: I respond quickly to feedback, I build things in small iterations, and I can't promise enterprise-level support or 24/7 uptime.
In return, you get access to a tool in development, where your feedback can genuinely shape the product. If you want to be part of the early testing phase, it means something to me.
Avoid submitting sensitive personal information (SSN, health data, confidential contract details)
Built-in PII scanner removes personal information before AI processing
Text is sent to AI service for analysis (see privacy policy)
You can have your data deleted at any time